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Case Studies
They came, they saw, they purchased … Thousands of customers, without a hitch. In April, Pilotmall.com took part in The SUN ’n FUN International Fly-In, in Lakeland, Florida—one of the largest airshows in the U.S. with over 150,000 attendees. They brought a truckload of pilot paraphernalia to sell in their Aviation Superstore in three locations at the event—at the main tent and in two remote locations. They were used to handling dozens of transactions a day in their normal business, but this would be different. Now they needed to be able to handle more than a thousand transactions a day. Read More »
“If you’ve got a web-based store,” says Lee Amon of Kate’s Caring Gifts, “you never know when lightning is going to strike.”
Kate’s Caring Gifts (online at katescaringgifts.com) is a small e-commerce store selling Earth- and people-friendly products. It’s run by the husband and wife team of Lee and Kate Amon, along with one part-time employee. Kate handles product selection, order management and customer service. Lee takes care of marketing and runs the web site. At the beginning, in 2005, they packed orders on their washing machine. By the middle of 2006 they were averaging about ten orders a day. Read More »
